What’s in it for you as a Bitdefender Partner?
Expand your portfolio and grow your business with PHASR.
One of the top cybersecurity challenges for any organization is that conventional hardening and reactive detection can’t stop ransomware and other attacks that abuse legitimate tools. Augment security for any organization and unlock new revenue opportunities with GravityZone PHASR – now compatible with 3rd-party EPP-EDR tools.
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VP of Strategic Initiatives
Sr. Director of Product Management
Sr. Director, Worldwide MSP & Cloud Sales
Sr. Director, Product Management
Director, Technical Marketing
Sr. Product Specialist
Product Manager
Sr. Field & Channel Marketing Manager
Sr. Manager MSP North America Sales
Your Guide to Selling PHASR
What to focus on:
| Position PHASR as a complementary solution that strengthens existing EDR/EPP solutions, not a replacement. Emphasize that PHASR proactively protects and reinforces the EDR itself, preventing attackers from disabling or bypassing it. | |
| Use the Discovery Questions provided in the Sales Play to open consultative, value-driven discussions with customers. Focus on understanding their pain points around ransomware, alert fatigue, and limited IT resources. | |
| Always lead with business impact - not just technology. Highlight that PHASR delivers 30%+ risk reduction in just 30 days and cuts investigation time by up to 50%, all without adding workload or affecting performance. | |
| Pro tip: Position PHASR as the “proactive shield” that keeps customers’ / prospects’ existing defenses strong - even against modern, AI-driven ransomware attacks. |
Ideal Customer Profile
| Existing customers and prospects that are ready to switch to GravityZone or want to use PHASR alongside their 3rd-party EDR/XDR. | |
| Organizations in the mid-market to large enterprise segment, typically with established IT/Security teams and varying levels of security maturity. |
Who to approach:
| Security-focused technical roles and IT leadership responsible for implementing and maintaining security controls. | |
| Executive and strategic decision-makers overseeing cybersecurity posture and risk management. |
Where opportunities open faster:
| Healthcare, Finance, Technology, Government, and Education - as well as any organization handling sensitive data or operating distributed teams. |
PHASR Overview - What It Is & Why It Matters
GravityZone PHASR (Proactive Hardening & Attack Surface Reduction) is a groundbreaking Bitdefender solution designed to stop ransomware and other sophisticated attacks by using AI-based behavioral profiles to dynamically apply user-tailored restrictions on the legitimate but risky tools.
PHASR helps organizations to effectively reduce the likelihood of modern and complex ransomware attacks. By dynamically and automatically limiting or restricting the usage of Windows OS related apps, potential attack paths, leveraging such legitimate apps and services, are interrupted before an attack can even start.