Unlock new revenue by helping your customers stop ransomware and advanced attacks before they escalate.

 

Ransomware abuses trusted actions to bypass EDR.

Bitdefender GravityZone PHASR proactively closes attack paths and is now compatible with any EDR-XDR.

 

 

What’s in it for you as a Bitdefender Partner?


Expand your portfolio and grow your business with PHASR (Proactive Hardening and Attack Surface Reduction).

NEW: Starting April 1st, use this Free Internal Attack Surface Assessment Tool with your prospects to uncover risk areas and generate new PHASR opportunities - see assets below.

One of the top cybersecurity challenges for any organization is that conventional hardening and reactive detection can’t stop ransomware and other attacks that abuse legitimate tools. Augment security for any organization and unlock new revenue opportunities with GravityZone PHASR – now compatible with 3rd-party EPP-EDR tools.

Content & Resources for Your Sales Success

Get everything you need to sell PHASR with confidence and win more deals.

Important Note: The assets listed below are available in the PAN Portal. Log in before accessing them to avoid being redirected to the Home page. Need help accessing the portal? Contact partnerprogram@bitdefender.com

Core Sales Resources

NEW

Internal Attack Surface Assessment Resources

Meet the Bitdefender team

Alina DRAGANESCU

VP of Strategic Initiatives

Zibeon SERRATO

Sr. Director of Product Management

Richard TALLMAN

Sr. Director, Worldwide MSP & Cloud Sales

David SHEN

Sr. Director, Product Management

Martin ZUGEC

Director, Technical Marketing

Paul LUPO

Sr. Product Specialist

Cristi LEONTIEV

Product Manager

Jennifer CHILDS

Sr. Field & Channel Marketing Manager

Randi FLEMING

Sr. Manager MSP North America Sales

Your Guide to Selling PHASR


What to focus on:


01

Position PHASR as a complementary solution that strengthens existing EDR/EPP solutions, not a replacement.

Emphasize that PHASR proactively protects and reinforces the EDR itself, preventing attackers from disabling or bypassing it

02

Use the Discovery Questions provided in the Sales Play to open consultative, value-driven discussions with customers.

Focus on understanding their pain points around ransomware, alert fatigue, and limited IT resources

03

Always lead with business impact - not just technology.

Highlight that PHASR delivers 30%+ risk reduction in just 30 days and cuts investigation time by up to 50%, all without adding workload or affecting performance.

PRO TIP

Position PHASR as the “proactive shield” that keeps customers’ / prospects’ existing defenses strong - even against modern, AI-driven ransomware attacks

Ideal Customer Profile

Ideal Customer Profile

  • Existing customers and prospects that are ready to switch to GravityZone or want to use PHASR alongside their 3rd-party EDR/XDR.
  • Organizations in the mid-market to large enterprise segment, typically with established IT/Security teams and varying levels of security maturity.

Who to Approach

  • Security-focused technical roles and IT leadership responsible for implementing and maintaining security controls.
  • Executive and strategic decision-makers overseeing cybersecurity posture and risk management.

Where Opportunities Open Faster

  • Healthcare
  • Finance
  • Technology
  • Government
  • Education
  • As well as any organization handling sensitive data or operating distributed teams.

PHASR Overview

WHAT IT IS

GravityZone PHASR (Proactive Hardening & Attack Surface Reduction) is a groundbreaking Bitdefender solution designed to stop ransomware and other sophisticated attacks by using AI-based behavioral profiles to dynamically apply user-tailored restrictions on the legitimate but risky tools.

WHY IT MATTERS

PHASR helps organizations to effectively reduce the likelihood of modern and complex ransomware attacks. By dynamically and automatically limiting or restricting the usage of Windows OS related apps, potential attack paths, leveraging such legitimate apps and services, are interrupted before an attack can even start.

For tailored guidance and enablement support, please reach out to your dedicated Bitdefender Channel Team

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