--- title: "Cybersecurity Ecosystem Trends: The Strategic Role of MSPs | Bitdefender | MSP" --- [![](https://businessresources.bitdefender.com/hubfs/white_company_logo.svg)](http://bitdefender.com/) - [Business](https://www.bitdefender.com/business/) - [Partners](https://www.bitdefender.com/partners/) - [Company](https://www.bitdefender.com/company/) REPORT # Cybersecurity Ecosystem Trends:The Strategic Role of MSPs [Download Now](https://businessresources.bitdefender.com/cybersecurity-ecosystem-trends-the-strategic-role-of-msps#form-section) Bitdefender commissioned Canalys, a leading global technology market analyst firm with a distinct channel focus, to explore the strategic role of Managed service providers ( MSPs )  in today’s cybersecurity ecosystem.   According to Canalys, threat levels have skyrocketed with reported ransomware attacks witnessing a 110% YoY increase in the first half of the year. The dark industry of ransomware continues to thrive, now estimated to be worth over US$500 million annually.  Cybersecurity demands have evolved beyond mere administration to encompass a wider range of services, especially due to heightened threats and a workforce gap. While many MSPs excel in protection, areas like detection and response require significant investment.   **Read our report and see why forming partnerships with the right cybersecurity vendors is crucial for MSPs, since the need to offer higher cybersecurity protection has increased significantly.  ** [![](https://businessresources.bitdefender.com/hubfs/white_company_logo.svg)](https://www.bitdefender.com/) **Trusted. Always.** Copyright © 1997 - 2026 Bitdefender [Privacy Settings](https://www.bitdefender.com/en-us/site/view/legal-personal-data-notice-for-business-contacts-of-the-clients-or-partners)