Webinar

From Incident to Trust: A Real-World MSP Case Study on MDR

📆 September 23, 2025  🕒 4 PM CEST / 10 AM ET

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What happens when customers decline your security recommendations, and then an incident strikes? How you respond can determine whether you lose the client or earn deeper trust. Managed Detection and Response (MDR) equips MSPs with 24/7 SOC coverage, rapid containment, and proof of value. In place before an incident, MDR can prevent damage and demonstrate your value. Adopted after an incident, it becomes the critical step that closes gaps and rebuilds confidence.

Join us for a live webinar with Technology By Design, an MSP with over 20 years in business, as MSP owner Ken Lutton and Sr. Technical Specialist Branko Grujic will share:

  • How an incident led a client to adopt MDR and helped retain a high-value account under cyber insurance scrutiny
  • Real-world examples of MDR in action, stopping threats in progress and reducing noise for technical staff
  • How MDR became part of their sales strategy, helping them win new customers against competitors

Join us for a candid conversation with MSP owner Ken Lutton and Sr. Technical Specialist Branko Grujic about the realities of delivering advanced security and how MDR is fueling both customer protection and business growth.


Speakers

Zibeon Serrato

Zibeon Serrato

Senior Director of Product Management, MSP

Bitdefender

Ken Lutton

Ken Lutton

Owner

Technology By Design

Branko Grujic

Branko Grujic

Sr. Technical Specialist 

Technology By Design

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