--- title: GravityZone Partner Hub --- ![](https://businessresources.bitdefender.com/hubfs/2026/logo-gravity.png) - [Discover](https://businessresources.bitdefender.com/gravityzone-partner-hub#discover) - [Resources](https://businessresources.bitdefender.com/gravityzone-partner-hub#resources) - [News](https://businessresources.bitdefender.com/gravityzone-partner-hub#news) - [Demo](https://businessresources.bitdefender.com/gravityzone-partner-hub#demo) # Maximize your deal value: shift from selling point products to the GravityZone platform Your prospects are looking for a security platform that offers prevention, protection, detection and response – without adding complexity.   The GravityZone partner campaign kit provides everything you need to engage them across the early to mid-stages of their buyer journey.   [![Access Partner Campaign Kit](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/341979/interactive-340422685889.png)](https://businessresources.bitdefender.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKn3UaWbjd3HVNTrleZzovr5xzLBWKfW65b7W2A1CCRPqkWxDY87OMBGSnXl6bWjnkkF12WAo%2FG462Bh%2BqA6u22aGedB%2FqBAwPsvD6TaxPnWVRtqn10iirwxyRiNxlcRl%2BmDXN8v%2Fe8piYRW95WOoJ5RvykKBZ5kK3ko7I8oXB2BVD9OFgwBILimw5O%2Bax82oM7QSw%2BCnNYcnLdMYgrkg%2B76ZGEqjeMDHVX%2BrYbHeCevV06UtL%2FE5%2BURGEMNJGYnz38Iv8Undx8HjGCI3RKqx5obWWZgI%2B7Fe21%2BAHxZiCOMT%2FV&webInteractiveContentId=340422685889&portalId=341979&hsLang=en) ![](https://businessresources.bitdefender.com/hubfs/2026/bnr-top-lp-part.jpg) **The campaign elements** The new campaign for GravityZone is the result of months of research into what your customers really want from a security platform. The partner hub provides assets and activation tools that help you drive demand, educate buyers faster, and accelerate deal conversion.    --- ## Your benefits ![Maximize your deal size_icon](https://businessresources.bitdefender.com/hubfs/20-logos/Maximize%20your%20deal%20size_icon.png) ### **Maximize your deal size ** shift from selling point products to a platform play ![Increase ARR and stickness_icon](https://businessresources.bitdefender.com/hubfs/20-logos/Increase%20ARR%20and%20stickness_icon.png) ### **Increase ARR and stickiness** reduce churn, increase renewal value  ![Gain upsell opportunities_icon](https://businessresources.bitdefender.com/hubfs/20-logos/Gain%20upsell%20opportunities_icon.png) ### **Gain upsell opportunities** from point products to the platform  ![Re-engage lost prospects_icon](https://businessresources.bitdefender.com/hubfs/20-logos/Re-engage%20lost%20prospects_icon.png) ### **Re-engage lost prospects** leverage education and thought leadership assets  --- **Campaign** **Summary (At-a-Glance) ** The campaign is built on three core messaging pillars, and an overarching cross-pillar message. Each highlights one of Bitdefender’s strategic differentiators and addresses a key market need. ![LP Partners GravityZone New Messaging Partner Hub](https://businessresources.bitdefender.com/hs-fs/hubfs/20-logos/LP%20Partners%20GravityZone%20New%20Messaging%20Partner%20Hub.jpg?width=1150&height=384&name=LP%20Partners%20GravityZone%20New%20Messaging%20Partner%20Hub.jpg "LP Partners GravityZone New Messaging Partner Hub") --- **Partner-Ready Messaging & Positioning** **Target Audience & Buying Context** ### Ideal Customer Profile (ICP) Mid‑sized organizations with lean IT & security teams that need unified, scalable, enterprise‑grade protection without added complexity.  ### Target Personas **IT Director / IT Leader:** Focused on reducing risk and improving efficiency.   **Economic Buyer (CFO/COO/CEO):** Needs clarity on ROI, resilience, and business impact. ### Industries All verticals, with strongest fit in sectors and regions where security programs are less mature and teams are resource‑constrained.  ### Security Program Maturity Early or mid‑maturity programs: 0–2 security FTEs, no SOC, fragmented tools. GravityZone Platform accelerates maturity through unified protection, better visibility, and simplified operations.  **Sales Enablement Assets: Your Guide to Selling GravityZone Platform** **Important Note: ** The assets listed below are available in the PAN Portal. Log in before accessing them to avoid being redirected to the Home page. Need help accessing the portal? Contact **[partnerprogram@bitdefender.com](mailto:partnerprogram@bitdefender.com)**   | Core Sales Kits | [Partner Campaign Activation Kit English](https://pan.bitdefender.com/download/gravityzone-platform-partner-campaign-activation-kit-241249) | Complete campaign toolkit including landing pages, blog posts, papers, and social media banners. Note: Localizations are in progress and will be added shortly. | | --- | --- | --- | | Core Sales Kits | [Sales Deck](https://pan.bitdefender.com/download/bsg-first-meeting-deck-gravityzone-platform-241244) | Customer facing deck presenting the GravityZone Platform. | | Core Sales Kits | [How We Differentiate to Achieve Outcomes](https://pan.bitdefender.com/download/how-we-differentiate-to-achieve-outcomes-241246) | This resource is a customer facing, outcome led messaging with public proof points (analysts, MITRE, customers). | | Core Sales Kits | [GravityZone Messaging Strategy – Sales Backgrounder](https://pan.bitdefender.com/download/gravityzone-messaging-strategy-sales-backgrounder-241245) | High-level positioning, messaging pillars, and platform narrative focused on buyer outcomes which are partner appropriate. |   | Technical info & Proof | [GravityZone Platform Product Page](https://www.bitdefender.com/en-us/business/gravityzone-platform/) | Central hub for all GravityZone products and capabilities. | | --- | --- | --- |   | Recognitions & Validation | [Recognitions Landing Page](https://www.bitdefender.com/en-us/business/awards) | Latest analyst reports, awards, and industry recognitions validating Bitdefender’s leadership. | | --- | --- | --- | | Recognitions & Validation | [Recognition Infographic](https://www.bitdefender.com/content/dam/bitdefender/business/infographic/Bitdefender-BSG-infographic-2025.pdf) | Central hub for all GravityZone products and capabilities. |   ### For tailored guidance and enablement support, please reach out to your dedicated Bitdefender Channel Team. 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