Price, speed and reliability are no longer enough to win and keep broadband customers. Cybersecurity gives operators a way to deepen trust, strengthen the core proposition and open a premium upsell path. Only if the message lands, though.
In this session, STL Partners and Bitdefender share survey findings on how security influences broadband purchasing decisions, what consumers expect from their provider, and which features and benefits are most compelling.
What you'll learn:
- How much weight consumers give cybersecurity when choosing a broadband provider
- What role they expect their operator to play in protecting the connected home
- Which security messages, features and benefits resonate most strongly
- How to use security to differentiate your broadband offer and create new revenue
Who is this for?
Built for telco executives and leaders in consumer, broadband, home services, product and marketing who are shaping how security is packaged, priced and sold.
Speakers
